30 Most Common SEO Mistakes
SEO is a great way to increase the search visibility of your website, but the right SEO is very important. SEO Mistakes affect your search ranking and traffic. Also, the site does not rank in search engine results. This article will tell you about 29 Common SEO Mistakes.
SEO is very important for any blog. It plays an important role in increasing both your ranking and website traffic.
This post will help you find and correct SEO mistakes that are preventing your site from getting traffic.
Search engines are becoming increasingly smart and the user’s perspective is also changing. As a result, SEO optimization is continuously being developed. In which many users make some SEO mistakes.
30 Most Common SEO Mistakes You Should Avoid
If you have a site and don’t know much about SEO, these are some things that you can check yourself whether your SEO strategy is correct.
Also, if you have an SEO consultant, you can find out if they are doing SEO properly or are harming you.
Here below are the common SEO Mistakes that every user should avoid.
30 Most Common SEO Mistakes List
- Choosing Wrong Keywords
- Long Tail Keywords Research
- Using Keywords Without Variations
- Go to google Write your target keyword
- Keyword Stuffing
- Publishing Non-Original Content
- Write short content
- Over-Optimize Content
- Title & Meta Descriptions
- Do not optimize images
- Not doing an SEO audit of the site
- Buy backlinks
- Do not use social media interactions
- Using the Bad Permalinks Structure
- Using Non-SEO Friendly URLs
- Always avoid such URLs,
- No internal linking
- Choosing the wrong hosting
- Do not update old articles
- Ignore Broken Links
- Indexing Category and Tag
- Indexing Author Archives
- Not setting Nofollow for Affiliate Links and Untrusted Links
- Not using Well-Coded and Fast Theme
- Not using HTTPS
- Not using Cache Plugin
- Not using Cache Plugin
- Not using 301 redirects
- Not using Webmaster Tools
- Not submitting sitemap
30 Most Common SEO Mistakes
1) Choosing Wrong Keywords
Choosing the right keywords for your content is very important. This helps you to get the top rank in the content search engine.
But many website owners or bloggers fail in this process. They do not choose the right keywords for their content.
If you write on a topic, first try to find the right keyword.
Apart from this, you have to focus on Keyword competition, bid value, search volume. And for this, you can use Keyword Planner. Additionally, you can also use SEMrush, Answer the Public, Ahrefs and Moz’s Keyword Explorer.
However, there are many new bloggers who do not do keyword research before writing articles. Just choose the keyword according to your mind and start writing the article.
If you are also doing this, then it is your Biggest SEO mistakes. You have to pay attention to it.
2) Long Tail Keywords Research
When you optimize your site with long-tail keywords, you will get good results and competition is also very less. There are many benefits to using long-tail keywords.
Easy to rank
Target helps in getting traffic
Provide better conversion rates
With Long Tail Keywords, you can also rank on Short-tail keywords.
Perfect for Competitive Niches
Here is a detailed guide – Long Tail Keywords Research Kaise Kare
3) Using Keywords Without Variations
This is often done by many bloggers who use only one target keyword throughout their blog posts.
This is absolutely wrong.
Use the target keyword with variations. This SEO technique helps your content to get top rank in search results.
Search engines use Target keywords, related terms and keyword variations to understand your page topics.
If you want to find keywords with good variations for your content, then use this method.
4) Go to google Write your target keyword
Scroll down the page, here you will see some good keywords.
In addition, you can use Google Auto-Suggest. Just enter your focus keyword in Google search. This will start showing related keywords. As you can see in the screenshot below.
After selecting keywords, you can use any of your favorite tools to check search volume and competition.
5) Keyword Stuffing
If you add keywords everywhere in your content and think that this will increase your search ranking, then you are absolutely wrong.
In fact, more and more use of keywords will be seen by search engines as spammy content, meaning that it actually hurts your website SEO.
In this way, Keyword stuffing does not boost your content ranking but will make your content unnatural and useless for visitors.
6) Publishing Non-Original Content
Non-Original content means Duplicate and Spins content (content written using copy or software from other blogs is called Spins content).
If you publish non-original content on your site, search engines can Penalize or blacklist your site.
The search engine views copying and plagiarizing content as spamming content and does not rank such content at all.
Duplicate and Thin content do not boost your website ranking. This reduces your site ranking even further.
If you are using such a strategy, stop it immediately. This is the biggest Biggest Mistakes done in blogging.
7) Write short content
If you think that writing short content can increase your search ranking, then you are completely wrong.
Short content does not perform well in Google search results. Google sees smaller content as thin and underdeveloped content.
Long-form content gets top rank compared to short-form content in search results.
8) Over-Optimize Content
Optimizing content is very important, but over-optimizing makes your content useless. Google never ranks such content.
There are many bloggers who over-optimized content that is against the Google search engine.
Therefore, when you write SEO content, take care of both human readability and search engines.
9) Title & Meta Descriptions
Title and meta descriptions play an important role in increasing the Click Through Rate (CTR) on your content.
If you do not optimize it properly, you lose the opportunity to increase the CTR capability of your content.
10) Do not optimize images
There are many content writers who forget to use alt tags for images. Search engines do not have the ability to read images but use ALT tags to understand images.
Use the right name and alt tag for your image, this makes your article more SEO friendly.
And one thing, if you use a lot of images on your blog or website, resize and compress them before uploading them to your site or blog. This reduces your image size and improves your load time.
11) Not doing an SEO audit of the site
- SEO audit of the website is important for several reasons.
- SEO Audit gives great results for your website, individual pages, and traffic. And helps you make good decisions.
So better than guessing what the error is on the site, it would be better to do an SEO audit.
Ignore making the site Faster and Mobile-Friendly
Fast Loading and Mobile-Friendly are Google ranking factors.
SEO optimization is not just limited to content and keywords. It also depends on your loading speed and mobile-friendly.
More than half of the searches are done on smartphones. That is why mobile-friendly is now an important SEO ranking factor.
To check whether your site is mobile-friendly or not, you can use the mobile-friendly testing tool.
The same goes for website loading speed. Google and other search engines give more importance to a fast loading site. Here are a guide – 18 Ways WordPress Blog Ki Loading Speed Kaise Badhaye
You can use the speed checker tool to check the loading speed of your site.
12) Buy backlinks
The process of creating links is called backlinks. This is a very old Ranking factor that is still used by Google and other search engines.
If you write quality and informative content on your site but do not make quality links, then your writing skill is completely useless.
Also when you buy backlinks for your site, it refers to bad SEO techniques and you may face Google penalty because such backlinks have low quality and pornographic sites links.
Create backlinks from relevant and well-ranked websites for your site. If you create bad and low-quality backlinks, it can severely damage your SEO performance. Here is an Ultimate Guide – Website Ke Liye High-Quality Backlinks Kaise Banaye
13) Do not use social media interactions
According to SEO, after publishing an article, it is very important to share it on various networks. This step is related to off-page SEO.
Simply put, promoting your site is called off-page SEO.
The main goal of sharing your content is to attract the attention of users and search engines towards your content.
If you promote your blog post, it helps to boost your blog traffic. Apart from this, you can also create community and fan followers.
14) Using the Bad Permalinks Structure
If you start a blog on WordPress, its default permalink structure is not SEO friendly. And looks like this:
Don’t worry, WordPress allows you to choose the permalink structure according to your needs. I would advise you to use the ‘Post Name’ permalink structure.
Ultimate Guide – SEO Ke Liye Best Permalink Structure
15) Using Non-SEO Friendly URLs
If you use long URLs or non-SEO friendly URLs for your blog posts, it affects your Website SEO.
Make your URLs shorter and Search Engine Friendly. Also, be sure to include Targeted keywords in your URL.
16) Always avoid such URLs,
Always use these kinds of URLs
17) No internal linking
Many bloggers ignore internal linking and lose SEO benefits.
It is an important part of SEO. It improves website ranking, pageview and reduces your bounce rate.
Benefits of Internal Linking:
Makes your post more informative
Lowers bounce rate
Increases rank and pageview of old posts
Provides better crawling and indexing
18) Choosing the wrong hosting
If you choose the wrong hosting, your blog will be mostly in downtime and will load very slowly. This will greatly affect your site ranking and SEO.
There are many hosting companies in the market that promise to be the best but after purchasing hosting from them you will feel that they have cheated you. Here I have listed some best web hostings that you can use.
19) Do not update old articles
At the beginning of blogging, while writing content, you may have made spelling and some SEO mistakes. If you want to get rid of them, you should update them.
In addition, Google prefers fresh content and fresh sites rank better. You just need to update your old blog post with the latest information and keywords. Here is a guide – Old Blog Post ko Update Kaise Kare
20) Ignore Broken Links
Broken Links are links on your site that are not present and when visitors click on them, they see a 404 page not found error.
This greatly affects the user experience of the visitor and also damages the site ranking.
If you are a WordPress user, there are several ways to fix broken links. You can use a plugin or a third-party website. Here is a guide – WordPress Me Broken Link Fix Kaise Kare
When you find a broken link, update them with the same content link. If there is no similar content, you can delete the link.
21) Indexing Category and Tag
If you index category and tags, they can cause duplicate content in the search engine. As a result, both your traffic and ranking may decrease.
Always set no-index for Category and Tag. Here is a guide – WordPress Categories Aur Tags Ko Noindex Kaise Kare
22) Indexing Author Archives
If you are running a single-author blog, set a no-index for the Author Archives page. Because there will be similar content on both author archives and homepage. And this can cause duplicate content in your blog.
23) Not setting Nofollow for Affiliate Links and Untrusted Links
Affiliate Links and Untrusted Links can harm website SEO. So, always set rel = “nofollow” tag for Affiliate Links and Untrusted Links.
If you use a plugin to manage Affiliate Links on your blog, you can easily set a No-Follow tag for your Affiliate Links.
24) Not using Well-Coded and Fast Theme
There are thousands of themes available for WordPress. They are not all well coded and do not provide fast loading. If you install such a theme on your site, it greatly affects your website SEO.
Here I have listed the Best SEO Friendly Themes that you can use.
You can buy premium themes from Mythemshop, Themeforest, and StudioPress on your site. But if you have a low budget, then use a free theme like GeneratePress or Astra.
25) Not using HTTPS
Google now wants a secure web. This is why it is using HTTPS as a ranking factor. HTTPS site gets better rank in SERPs.
If you still use HTTP for your site, immediately transfer over HTTPS. Here is a guide – WordPress Site Ko HTTP Se HTTPS Par Move Kaise Kare
26) Not using Cache Plugin
As I already said, “Speed” is a ranking factor.
And a Cache Plugin improves website loading speed. It generates static HTML files from your blog and serves that file instead of heavier PHP scripts.
There are many caching plugins available for WordPress. But W3 Total Cache is the best plugin among them all which comes with features like page caching, browser caching, object caching, database caching and minification. An alternative to this you can use the WP Super Cache plugin.
Use only one Caching plugin on your site. Multiple Caching plugins can cause new bugs in your site.
27) Not using 301 redirects
301 Redirects Permanent redirects from one URL to another. It sends the site’s visitors and search engines to a different URL and maintains SEO value.
When you delete any of your content and do not set redirection for it, it is a big SEO mistake. This damages your site authority and traffic.
28) Not using Webmaster Tools
By submitting your website to Google Search Console and Bing Webmaster Tools, you can learn valuable information like Crawl errors, Ranking Keyword, impressions and more.
29) Not submitting sitemap
Sitemaps contain URLs for your website. This helps in crawling and indexing the content of your website better.
But to submit a sitemap, you must first verify your site in Webmaster Tools.
If you are already using Yoast SEO or Jetpack on your site, they allow you to easily create an XML Sitemap.
30) Don’t write engaging content
This is one of the main SEO mistakes that overwhelms any successful website.
Always try to write engaging content (informative and creative) that attract visitors’ attention and force them to share it with their friends 30 Most Common SEO Mistakes in these articles.
This type of content gets more traffic.
Here I told you about 30 most common SEO mistakes. If you want to rank top, just avoid them.