How to Old Update Blog Posts (Ultimate Guide)
If you have been blogging for a long time, you will have some posts that can be updated and refresh them and increase the traffic of the website. This article will tell you how to Update Old Blog Posts to get more traffic.
Do you know, your old posts can give you a 50% traffic boost?
You heard it right. You just need to update your old blog post with the latest information. When you update Old Blog Posts, both your traffic and reader will increase.
Apart from this, it also increases user engagement on your blog and reduces the bounce rate.
In this article, I will show you how to Update Old Blog Posts Update and refresh them again.
Why should I update Old Blog Posts
There are many benefits to updating content. Here are some reasons why you should update your old content.
1) Get a good rank in Google
Google likes fresh content more and gives Fresh sites a better rank in Google search results.
If you update your old blog posts, Google will rank better in search results. In addition, Google displays Modified Date in the search result which helps in achieving high CTR on blog posts.
If you are using the Genesis framework theme on your site, here is a guide – How to Show Post’s Last Updated Date in Genesis Theme
2) Improves the quality of blog posts
At the beginning of blogging, you must have made many mistakes while writing content.
As your blog gets old, you also become an Experience, Blogger. And when you read your old content, you will find many mistakes in them. You can improve your content by correcting those mistakes.
If you want to get rid of low-quality posts, you should update them.
3) Increases User Engagement
If your content is old, then visitors will not stay on your blog for long. They will immediately leave your site by clicking the back button. As a result, your site’s bounce rate will increase. And the higher bounce rate is not good from SEO’s point of view and also shows that your content is not interesting and useful.
You can keep visitors on your blog for a long time by updating the old content with fresh information.
4) The number of comment increases
Most old blog posts do not have a single comment. You can republish them with fresh and new information. This will increase the number of comments on your article.
5) Broken Links can fix
Broken links greatly affect the user experience of the visitor and also damage your website ranking. However, there are several ways to fix broken links. You can use a plugin or third-party website. Here is a guide – WordPress Me Broken Link Fix
When you find Broken links on your site, you can update that Broken link with a similar content link. If there is no similar content, you can delete the link.
6) You can link to new and improved content
If you update your old content, you can link your new and good content. This makes your content more valuable to Google and Reader.
Also, you have published an article on Related topic, then you should link to it. This is the best way to increase page views on the blog.
7) You Can Share Your Content Again
The search engine uses social sharing as ranking factors.
By updating your old post, you can promote it like a new post. This helps your blog traffic and rankings grow faster. You can also notify your reader via email.
8) Content can be updated with the Recent Google Algorithm
- Google always updates to improve its algorithm.
- Make sure that all your old content follows Google’s latest Algorithm. If not, it’s time to update Old Blog Posts with Google Algorithm.
- Which blog post should be updated
- Before updating a blog post, it is important for you to know which post should be updated.
- The answer would be… you should update your old outdated blog posts and low traffic blog posts.
- Below I have mentioned some conditions that you should consider.
- Outdated blog post should be updated.
- Blog posts that do not receive organic traffic.
- Update the post with zero comments.
- Low-quality content that does not provide any value.
- Short and thin content should be updated.
You can easily find low traffic blog posts through Google analytic tool and consider refreshing them.
Just log in to Google Analytics and then click on Behavior >> Site Content >> All Pages. And set “Advanced Filter” for Pages that have received less than 10 Views in the last month.
How to Update Old Blog Posts
If you are thinking of updating your old posts, here are some things you need to consider.
Update New Information
If your blog post is out of date, then you need to add new information.
Search related articles (recently published/updated) on the web and analyze how their content is better than your old content. Then make changes to freshen up your old blog posts.
Retype Your Title
The title plays an important role in increasing the CTR on your content as many people read the title before reading the content. So after updating your content, make sure that your title is attractive.
If your title is not able to attract the visitor, then you need to pay attention to your title.
Here’s a quick guide on how to write catchy titles:
Keep the post title short (50-60 characters).
Use the number in the title.
Modifiers use Word (“2019”, “best”, “guide”, “checklist”, “fast” and “review”).
Keep your title clear so that it can easily explain your blog post.
Use “why” and “how”. These words make your title more attractive.
Improve Spelling and Readability
In the early days of blogging, spelling and readability error can occur. Please update them while updating your Old Blog Posts.
Also, you may not have used the proper heading tag. The heading tag helps you to create a readable blog post. Suppose you wrote a post that is 5000-6000 words in length but did not use the correct heading tag, then the visitor would find it difficult to read the content.Keep
Long and long paragraph readers do not like it at all and are also difficult to scan. Readers like to read short and clean paragraphs more.
Always try to keep your paragraph short. This improves the readability of your content. Also, make your important line bold and italic. This makes your content more scalable.
Add new images to your post
An image speaks a thousand words and keeps visitors on your website for a long time. If you update your large content (4,000 words), use the image in it so that visitors are not bored.
Make sure that your image is high quality and that your content fits well with the layout. Also, be sure to compress and resize your images before uploading them. But remember one thing you cannot use Google Images because they can be copyrighted and later you can get into trouble.
There are many websites (FreeDigitalPhotos, MorgueFile, Pixabay, Pexels, etc.) that offer free stock images.
After updating your Old Blog Posts, you can republish the blog post again by changing the publish date in the WordPress post editor.
By doing this you can show your post again on the homepage. Alternatively, you can make your blog post sticky. Here’s a guide – How to Create a Sticky Post in a WordPress Site
If you deeply update your blog post, you can publish it again. This strategy helps you get a lot of traffic without publishing new content.
Add new keywords
I am sure, you must have made a lot of mistake in choosing keywords in the early days of blogging! Also, old keywords are not very effective.
When you update your old post, use the latest keyword. Also, use related keywords. There are many great tools and websites in the market that can help you find good keywords for your article. Here is a guide – How to Keyword Research
Add your focus keyword to the title, Meta description and also add once to the beginning of the article (within 100 to 150 words).
Do Internal Links
Connecting one page to another on the same domain is called Internal Linking.
This not only improves your website SEO and pageview, but it makes your content more useful for visitors and also helps in reducing the bounce rate.
Promote content after updating
After updating your content, share it on all popular social networking sites such as Facebook, Twitter, LinkedIn, and Pinterest. These sites help in getting good traffic to your posts.
Also, tell your subscribers about the updated content by Newsletter. Here is a guide – Blog Posts Publish
What not to do while updating Old Blog Posts
Do not change the URL of your post. Also, if your post is already ranking well, be careful about updating titles and keywords.
Do not remove any information that is helping in the ranking.
Updating old blog posts is the most important part of blogging. If you update old content, it improves your search engine ranking and makes the content more valuable.
If you use these strategies which I have mentioned in this article, it will help to increase traffic on your Old Blog Posts. And you will see fast improvement in overall site traffic and ranking.
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