How to Reduce Bounce Rate Top 20 best ways Is your website’s Bounce Rate too high? Do you want to lower your Bounce Rate?
Many people believe that Bounce Rate is one of the Google ranking factors. This shows Google about the quality of your site.
Today in this article, I will tell you how to reduce the Bounce Rate.
But before explaining the ways to reduce the Bounce Rate, I will explain what the Bounce Rate is, what a good Bounce Rate should be and how it is calculated.
What is the bounce rate?
When a user comes to any page of your site and leaves your site without going to another page, it is a bounce. Bounce Rate is the percentage of users who come to your website and exit from the same page without going to another page.
How to Reduce Bounce Rate Top 20 best ways
- Improve the quality of your content
- Fasten your website
- Keep Your Blog Clean and Simple
- Use Related Posts
- Fix Broken Links on Your Site
- Open External Links in New Tabs / Windows
- Internal Link
- Check Cross-Browser Compatible
- Make Your Site Responsive
- Show Ads Carefully on Your Site
- Use Proper Heading Tags
- Use Images for Articles
- Add Search Button to your site
- Target the right visitors
- Use Video
- Update Your Old Content
- Use Pop-ups with Chalki
- Transfer your site to HTTPS
- Create a Table of Contents for content.
- Use Black Text and White Background
What should be a good bounce rate
But you would like to know how much? Well, the Bounce Rate differs by type of website:
80% + is very bad and poor
70 – 80% is poor
50 – 70% is average
30 – 50% is excellent
Generally, a blog has a higher bounce rate. Because, visitors scan the content first and if they do not get the information they need, then they leave the blog.
How to find Bounce Rate and: How to Reduce Bounce Rate Top 20 best ways
You can check your website’s Bounce Rate by logging into a Google Analytics account. As you can see in the screenshot.
Behavior – All Pages – Bounce Rate
Acquisition – Channels – Bounce Rate
Acquisition – Source / Medium – Bounce Rate
Acquisition – AdWords – Campaigns – Bounce Rate
How to Reduce Bounce Rate Top 20 best ways
It is a good thing that you are working hard to increase your Site search performance. But you should also focus on keeping your Bounce Rate low.
High bounce rate, which shows that there is something wrong in your strategy that you are not able to attract visitors or visitors are not getting good user experience on your site.
Reduce bounce rate (20 best ways) I have explained the Below.
1) Improve the quality of your content
The biggest reason for high bounce rate – lack of quality content
If your content will not be useful, then visitors will leave your site immediately.
Always write unique and quality content. Also, your article should be interesting so that people read your content with pleasure.
Quick Tips for Writing Quality Content:
Content-Length – Your article should be at least 1000 words and should be well explained. Long content ranks well in search engines.
Don’t do Keyword Stuffing – This makes your content unnatural and puts a poor user experience on the reader. Keep keyword density 1.5% – 2% in your content. In addition, use the related keyword along with the focus keyword in your content.
Write Catchy Title – After writing the article, optimize your title well. Because more than 50% to 60% of people first see the title of the post and then click on it. Always add your focus keyword to the tile.
Optimize Meta Description – This is a short description of your blog post that appears below the title in the search result. This helps increase the CTR on your blog post. Add your focus keyword to it as well.
Keep paragraphs short – Long and thick paragraphs scare the reader. Readers like short and clean paragraphs more. So always try to keep your paragraph short.
2) Fasten your website
Fast loading gives the visitor better user experience.
No one likes to visit slow loading websites. If your site loads slowly, then the visitor will leave your site immediately. And as a result, it will increase your website bounce rate.
In addition, Speed is a Google ranking factor. Because of which the fast loading site ranks well in Google search.
That’s why to improve the loading speed of your site. Here are quick tips to improve the website loading speed
- Upgrade to PHP 7.2
- Optimize Your Image Size
- Keep only useful plugins
- Delete Unwanted Media
- Minify CSS and JS Files
- Use a good Cache plugin
- Minimize redirects
- Use the Lightweight theme.
- Use CDN.
- Use a good web host.
3) Keep Your Blog Clean and Simple
Keep your blog design simple and clean. The colorful site distracts the reader’s attention. Select a clean and responsive theme for your blog/website.
Also, make sure that the fonts are not too small. People will not focus too much on fonts. They will simply exit your blog (no matter how good your content is. Use a font that the visitor can easily scan.
If you want to change the font size of your body, you can change it by going to the style’s style.css. Otherwise, just add the following code to the CSS section of the WordPress customizer.
font-size: 18px; }
4) Use Related Posts
If you want to keep visitors on your site for a long time, then Related Posts can help you a lot in this.
Related Posts are often displayed at the end of the content.
If you are a WordPress user, there are many plugins available in the WordPress repository that can help you add related posts to your site.
5) Fix Broken Links on Your Site
Broken links greatly affect the user experience. By fixing them you can reduce the bounce rate and also improve the user experience of the visitor.
When you move or delete any page of your website, Broken link problem arises. When visitors click on such a link, they see a 404 page not found error.
But don’t worry, WordPress.org has a free Broken Link Checker plugin that helps fix Broken links on your blog. Also, this plugin automatically sets the ‘no follow’ tag for Broken Link so that search engines do not follow them.
6) Open External Links in New Tabs / Windows
You link to another website – that’s great. This makes your content more useful. In addition, it helps search engines better understand what the content is about.
Linking to high-quality external links is beneficial for SEO. But if you do not open them in New Tabs / Windows, then visitors will leave your site.
So always open the external link in a new tab/window. This strategy helps reduce the bounce rate of your website to a great extent. Here is a guide – WordPress Me External Links New Window Me Open Kaise Kare
7) Internal Link
This not only improves your website SEO and pageviews, but it makes your content more useful for visitors and also helps in reducing the bounce rate. Connecting one page to another on the same domain is called internal linking.
Add fewer and more relevant links to your content. Too much and irrelevant linking can actually have a bad effect on your SEO and Bounce rate.
8) Check Cross-Browser Compatible
Check out Cross-Browser Compatible for your site. It is very important. Assuming your favorite browser is Chrome, that does not mean that your visitors are using it.
If you open your site in Internet Explorer, your site Broken will appear. Here below I have given two tools using which you can check that your site looks great in all browsers.
Is Your Site Responsive? When visitors come to your site from their mobile, does it look perfect in their mobile?
If your site does not appear perfectly in mobile, then visitors will leave your site immediately. This will increase your bounce rate.
You can use Mobile Testing Tool developed by Google to check whether your site is mobile-friendly or not. If your site is not mobile-friendly, then you need to install a Responsive WordPress theme on your site.
10) Show Ads Carefully on Your Site
If you are placing ads on your site, then try to place them in the right place.
But many sites show a lot of ads to make money that slows down their site and distracts the reader’s attention – especially popup ads. This greatly affects the bounce rate.
If you use pop-up ads on your site, it redirects the visitor to another URL. And such Ads visitors do not like it at all.
11) Use Proper Heading Tags
The heading tag helps you to create a readable blog post. Suppose you have a blog post that is 5000-6000 words in length, but if you have not used Heading Tags properly, then the visitor will find it difficult to read.
H1 tag helps search engines understand what your page is about and boost your ranking. But never use the H1 tag more than once.
There are many WordPress themes that do not use H1 tags for titles. If you use such a theme for your blog or website, then you should use the H1 tag for your title.
12) Use Images for Articles
An image speaks a thousand words. And keeps visitors on the website longer. If your content is too long (4,000 words), use an image so that visitors are not bored.
But one thing I would like to say is, you cannot use Google Images. They can be copyrighted and cause copyright problems later.
There are many websites in the market (Free Digital Photos, Morgue File, Pixabay, Pexels) that offer free stock images.
Use high-quality images for your content and be sure to compress and resize them before uploading.
13) Add Search Button to your site
If a visitor comes to your site and does not find the article he was looking for, then the search button is the last thing a visitor will try before leaving your site.
By default, WordPress provides a search widget that you can place in your footer or sidebar. In addition, many themes offer inbuilt search buttons that you can display in your menu items.
14) Target the right visitors
When you get the wrong visitors, then obviously the bounce rate will be higher. The reason is that they will come to your web page and will be exited from the site without going to another page or reading the content.
So it is very important to attract the right visitors to reduce the bounce rate. And in this, keyword optimization plays an important role.
For example, if you optimize your post for shoes, use keywords related to shoes. With this, visitors searching for shoes will be happy with the result. But, do not optimize them for socks and shoes that you sell them too. This will increase the bounce rate.
15) Use Video
Videos are powerful tools to reduce the bounce rate.
Videos attract more attention than text or images. You can make a video of your blog post and add it to your blog post. This will greatly reduce your bounce rate.
16) Update Your Old Content
If you have old high-traffic posts, update it with fresh information and images. This reduces your website’s bounce rate. Here is a guide – how to update Old Blog Post, Update your old content with new keywords and latest information and images. Then share them on your newsreader and social media site.
17) Use Pop-ups with your mind
Pop-ups (opt-in forms or others) create a poor user experience on visitors. But, there are many users who fill their site with popups which affect their Bounce Rate. The reason users do not like this at all and may leave your site.
But opt-in form is very important for an email list to grow. So use it smartly on your site or blog. Also, set a timer for this.
And even in the early days, I have used a lot of popups on my site. As a result, my site’s bounce rate was greatly increased. But when I removed it, the bounce rate decreased from 89% to 68%.
Currently, I do not use any popups on my site. You can see
18) Transfer your site to HTTPS
Chrome 68 and later are marking all non-HTTPS sites as “Not Secure”.
So this can also be a reason, visitors are leaving your site. Therefore HTTPS is very important!
If you are still using HTTP on your site, move it to HTTPS immediately. Here is a guide – WordPress Site HTTP to HTTPS Move
19) Create a Table of Contents for content.
It attracts the visitor’s attention and shows quick information about your content.
There are many free plugins available in WordPress using which you can add Table of Contents to your site.
20) Use Black Text and White Background
Do not use raging color for the text and background of your blog. This will hurt your bounce rate. However, it would be nice to see but the reader might not like it.
When a visitor visits a blog, he likes a clean and simple blog. Therefore, always use Black for your text and White for Background.
In this article, I have told you about How to Reduce Bounce Rate Top 20 best ways. But without high-quality content, you cannot reduce it.
You also read these article